design thinking & craftsmanship

Inspired by extensive first hand experience in the impact and precious value added by design as a key success factor and essential part of successful brand- and product development, I really enjoy sharing this insight with others, preferably showing by example through engaging fully in the addictive craftsmanship of design.

I passionately engage in high level design thinking as well as hands on work in all sorts of product development projects, visionary concept studies, brand building and design strategy assignments.


ID studio AB is my free-lance platform since 1999. Clients range from inventors and startups to international corporations in a variety  of product fields and industries.

I am always exploring new ideas, projects and collaborations, what are you up to?



Mikael Thelin

Industrial designer