design thinking & craftsmanship
Core motivation in my life as a designer are the primary, evolutionary forces of design:
•To understand the big picture by efficiently obtaining an empathic, holistic view of the intricate mechanisms and potential behind an assignment or company, their market, target groups and forming factors.
•To actively explore and experiment with how that view truly translates into effective user experience and product design trough integrated innovation, functionality, aesthetics and careful attention to details.
•To enjoy the dynamic, collaborative challenges in testing and guiding strong ideas, pushing ambition level through creative problem solving and necessary compromises of values, forming factors, stake-holders, budget and deadlines, all the way through product development to the hands and minds of the users.
Inspired by extensive first hand experience in the impact and precious value added by design as a key success factor and fully integrated part of successful product- and brand development, I really enjoy sharing this magic with others, preferably showing by example through engaging fully in the addictive craftsmanship of design.
With a masters in industrial design & vehicle design, a background as a researcher in the subject I now have more than 15 years professional experience as in-house, consultant and free-lance designer. I have had the great privilege of working in a variety of interesting companies, teams and assignments, including six fantastic years at the Scania design department, doing every possible type of design project involving trucks and buses, followed by five intensive and unforgettable years at the telecom giant Ericsson, building and leading the Industrial Design department from one to twenty designers, at the same time as developing and driving hardware & packaging design strategy from corporate level throughout the organization all the way to every single product. I have also enjoyed many rewarding free-lance projects via my own studio over the years.
ID studio is my free-lance platform since the start in 2000. I enjoy engaging in high level design thinking and design craftsmanship, hands on in all sorts of product development projects as well as in visionary concept studies, brand building and design strategy assignments. Clients range from startups to international corporations in a variety of industries. I am always exploring new ideas, projects and collaborations.
What can I do for you?